News & Events
Much of our work involves measuring the difference others make. Getting involved and making our own difference is also an important part of who we are as individuals and as an organization.
CCR is so proud of our Elevate Youth - Voices Rising group for completing the mentor program. They have created prevention campaigns with real world implications on college campuses and beyond. The Voices Rising initiative is designed to empower young adults ages 18–26 as they step into leadership, civic engagement, and professional pathways. This mentorship program is rooted in trauma-informed care and positive youth development (PYD) principles, ensuring that every interaction with youth supports healing, growth, and self-efficacy.

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Did you know that Thanksgiving is one of the deadliest holidays for American motorists due to a rise in drunk drivers behind the wheel. In 2022, 35% of traffic fatalities during the Thanksgiving Day period involved an alcohol-impaired driver, and data from 2017-2021 shows 832 people died in alcohol-impaired crashes over the Thanksgiving holiday. CCR cares about your safety and we included a link to resources. Please use rideshare programs during this time.

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Yesterday CCR, DEA and HIDTA hosted the San Diego Red Ribbon Luncheon and Award Ceremony. The Lifetime Achievement award went to Dr. Roneet Lev, she has been a tireless proponent of prevention efforts in San Diego and the nation. Aimee Hendle with HIDTA won the Excellence in Prevention Advocacy and Vista Community Clinic- Tobacco Prevention for Outstanding Prevention Program.

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October is Substance Use & Misuse Prevention Month — and we invite you to tell your prevention story.
To inspire action, each of us can share how prevention is improving lives in our community.
- We aim to prevent substance use in the first place, prevent the progression of use (to a disorder), and prevent consequences associated with use. And we have the prevention playbook to do so.
- Prevention science (with decades of research and community-based experience) shows that prevention works.
- Prevention strengthens protective factors and reduces risk factors ― in individuals, families, schools, communities, and society.
- Prevention helps us get ahead of substance use and mental health challenges — so that youth, families, and communities can thrive.
Prevention Month lifts up the national conversation — to showcase prevention’s positive effects on communities across the country.

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We're excited to invite you to our upcoming Public Messaging Workshop with San Diego County's Public Health Officer, Dr. Sayone Thihalolipavan. This workshop will cover:
- The County Public Health Officer's strategic vision for public health communication
- Priorities for regional messaging alignment across sectors and initiatives
- Messaging's role in supporting the prevention, harm reduction, and treatment continuum
- Opportunities to strengthen collaboration between prevention providers, coalitions, and public health leadership
When: Tuesday, October 14, 2025 | 11:00 AM - 11:45 AM
Format: Virtual workshop
Registration Required: Contact us at cwma@ccrconsulting.org
Why Attend: This is a unique opportunity to connect directly with county public health leadership and understand how your prevention messaging work aligns with broader public health priorities. Dr. Thihalolipavan will share strategic vision and discuss opportunities for enhanced collaboration between prevention providers and public health initiatives.
Questions? Contact us at cwma@ccrconsulting.org
This training is part of our ongoing Public Health Messaging coordination series, designed to build capacity among San Diego County prevention partners.

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